AI-Generated Fashion Campaign — Creative Direction & Visual Identity
Overview
SERAPHINE is a conceptual luxury fashion campaign inspired by Regency-era elegance and modern couture presentation. The project explores how AI-generated visuals can be used to build a cohesive fashion brand narrative, combining historical romance with contemporary runway aesthetics.
All visuals were generated using Lummi.ai, with a focus on cinematic storytelling, brand consistency, and editorial-level art direction.
Objective
To create a visually rich fashion campaign that establishes SERAPHINE as a timeless couture brand rooted in elegance, femininity, and heritage — while demonstrating how AI tools can be used as a creative partner in brand building and fashion visualization.
Outcome
The result is a cohesive AI-generated fashion campaign that demonstrates:
Strong creative direction using AI tools
Consistent brand storytelling across multiple scenes
Editorial-quality fashion visuals without traditional photoshoots
A scalable approach to concept visualization for fashion brands
This project highlights the potential of Lummi.ai as a tool for designers to rapidly prototype fashion campaigns, explore creative directions, and build immersive brand worlds without traditional production limitations. Ans that saved so much time.