I oversee the complete social media management for Best Quality Insulation (BQI), a Canadian insulation company, ensuring their online presence is engaging, consistent, and aligned with their brand values. My role includes:

Creating diverse content such as posts, stories, and reels that showcase BQI’s services and expertise in insulation, tailored to resonate with their target audience.

Writing compelling, clear captions that communicate the brand’s message effectively and encourage audience interaction.

Conducting in-depth hashtag research to maximize post reach and visibility within the industry and local market.

Managing direct messages (DMs) promptly, ensuring customer inquiries are answered and engagement is maintained.

Monitoring and responding to comments and interactions to build a loyal and active community.

Producing detailed monthly reports analysing social media performance metrics, growth, engagement, and content effectiveness, allowing continuous improvement and strategic adjustments.

This comprehensive approach helps BQI build brand awareness, connect with potential customers, and drive business growth through targeted, professional social media marketing.