OPTIKKA | Landing Page for an AI-Powered Design System

Meet the new website for OPTIKKA—a creative orchestration platform that reimagines traditional design workflows as intelligent, scalable systems. By leveraging Design-as-Code and agent-driven design, OPTIKKA empowers brands to automate and accelerate content creation, preserving brand integrity while unlocking new revenue streams.

When shaping the concept, we focused on OPTIKKA’s core idea: a tool that helps products quickly generate marketing assets in various formats and set them up systematically using AI. It transforms simple components into complex structures—efficiently and at speed. Assets are organized into folders with consistent naming, creating a multi-layered hierarchy of visuals. For the moodboard, we drew inspiration from grids and data systems—libraries, archives, folders. To reflect the system’s dynamic flow, we also referenced motion paths, tunnels, and waves.

The centerpiece 3D animation brings the system to life, illustrating the journey from initial input to final output. It begins with a circulating ring that displays uploaded files. As the page scrolls, a small object transforms into a vast system of marketing assets. A bird’s-eye view reveals the scale—each tile represents a single file. The animation ends with a tunnel-like zoom-in, symbolizing that the system is open and accessible to everyone.

The final site captures OPTIKKA as a cohesive, elevated system. It reflects the organic, adaptive nature of “living design”—just as the client envisioned.