Making a water heater brand hotter than the competition.

Brad and Scott Bailey, founders of a successful home services company in the Sacramento area, expanded their business to include water heater repair. They needed a brand identity that would set them apart from traditional home repair companies while staying clean, modern, and instantly recognizable to local homeowners. I created a bold and flexible visual system using modular design elements that helped the new brand establish trust, improve visibility, and maintain consistency across all marketing materials and service vehicles.