A startup client needed a new website to better align with the brand and the idea of a mobile app focused on Mental health.

An existing website was a dark-themed template used to quickly put something together without much thought and effort.

I was helping the client with the User experience of the Mobile app and defining the MVP for closed beta. And to help further with validation, we also updated the website.

There were 4 objectives that I identified when talking to the client:

Gather interest from Consumers

Get Businesses to talk to us

Have an appealing presence for potential investors (especially in Arabic)

Do it quickly and effectively

The website was separated into 2 distinctive sections to have clearer messaging - one for Consumers (Individuals), and one for Businesses.

It was also translated into Arabic and design adapted to the language intricacies.

Parts of the content still needs to be adjusted by client when the vision becomes clearer.

The focus was on new look and to create engagement in the first parts of the landing page with animations.

Focusing on simplicity and the Information architecture of the app.

Some of the content and images are to be updated by the client.