Templates won't get you to your desired destination

The client bought a template that he used to migrate from a massive WordPress website to Framer. However, the template was insufficient. On top of that, the migration introduced plenty of issues that brought the site down in rankings and usage.

That's where I came in.

My job was to fix all the issues, create new missing pages, and improve the existing ones.

Optimized SEO (from 74% to 89%)

Fixed up broken imports, links, structure, etc.

Empowered the Content team to post more unique blog posts by giving them more options

The owner of BritishTheatre.com wanted to move from WordPress to Framer for better performance and a new look. They bought a template that they used when moving and imported all the content.

However, the move was more challenging than expected as the WP website was massive - 6000+ posts, thousands of links, etc.

They needed a dedicated Framer expert that can go over the whole website and fix all the issues the expert would find.

As a Framer expert, I went over the whole website and fix anything that I came across.

Some of the problems that were found and fixed:

Design

SEO and site structure

Content issues across 6000+ blog posts, 500+ products and venue pages

Missing pages

https://britishtheatre.com/

I will not go over everything but let me elaborate on few points from above.

I added a functionality for the Content team to add 3 different Galleries within the content or at the end of the blog post. Think of it as an option to embedd a Gallery within content. And as Framer does not support this within its Rich Text CMS field, I had to find a creative solution for that.

I added option to add 3 types of galleries, each fitting best with certain type of content or images.

I did the same thing with an option to add videos (Youtube, Vimeo) or actual code embeds.

Connected Venues to Shows so that the information is pulled from one source. This saves time, improves SEO, and also provides valuable information for the user.