Live Entertainment eCommerce - UX Redesign for Better Conversion

Joe Sovcik

UX Designer

Framer Developer

Framer Designer

Framer

Make

React

Managed and redesigned the whole shopping experience for a ticket-selling platform with products in multiple cities.

Highlights

Increased conversion and performance of a marketing funnel (best one by 287%)

Reduced bounce-rate by 42%

Empowered the Content team

Implemented multiple complex Framer improvements with a quick turnaround

Some of the implemented features:

Product detail page

Dynamic Product Detail page that adapts to the Live event

Recommendations for similar events and other experiences in the city

Support for multiple booking engines

Ability to categorize events and easily create "Collection pages" for the Content team with maximum flexibility.

Dynamic gallery carousel

SEO-optimized accordion cards (by default they'd be ignored by search engines)

Automated and multi-step contact us form

WhatsApp newsletter sign-up with a 10% discount code sent via WhatsApp as a Reward

Different city page for each city

Complete redesign

Client

tickadoo is a startup reinventing live-entertainment and how users discover what to do in their city.

Role overview

As a Product Builder, my role in tickadoo was a combination of UX design, Product Management, and Low-code Development within Framer and other tools like Zapier, Make.com, etc.

My main job was to create and validate new features or product ideas, optimize the existing product, and help increase conversions for paid-marketing funnels.

🚀 Check out the live site ⤵