Live Entertainment eCommerce - UX Redesign for Better Conversion
Joe Sovcik
Managed and redesigned the whole shopping experience for a ticket-selling platform with products in multiple cities.
Highlights
Increased conversion and performance of a marketing funnel (best one by 287%)
Reduced bounce-rate by 42%
Empowered the Content team
Implemented multiple complex Framer improvements with a quick turnaround
Some of the implemented features:
Product detail page
Dynamic Product Detail page that adapts to the Live event
Recommendations for similar events and other experiences in the city
Support for multiple booking engines
Ability to categorize events and easily create "Collection pages" for the Content team with maximum flexibility.
Dynamic gallery carousel
SEO-optimized accordion cards (by default they'd be ignored by search engines)
Automated and multi-step contact us form
WhatsApp newsletter sign-up with a 10% discount code sent via WhatsApp as a Reward
Different city page for each city
Complete redesign
Client
tickadoo is a startup reinventing live-entertainment and how users discover what to do in their city.
Role overview
As a Product Builder, my role in tickadoo was a combination of UX design, Product Management, and Low-code Development within Framer and other tools like Zapier, Make.com, etc.
My main job was to create and validate new features or product ideas, optimize the existing product, and help increase conversions for paid-marketing funnels.
🚀 Check out the live site ⤵
Home page
Before
After
City home page
Before
The (only) city page previously.
After
Product Detail
Before
After
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Posted Nov 25, 2024
Designed, managed and developed a complex product in Framer, pushing the limits of what can be done within Framer.
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