NESCAFÉ CHILLVERSE
Zohaib Burki
2 x Effie 2024 Winner | Gold Youth Marketing & Silver Social Media
The Challenge
Build brand equity and iconicity with Gen Z to drive awareness and consideration for cold coffee consumption in the summer.
The Idea
Coffee lovers love to experiment and try new flavors that's why NESCAFÉ launched NESCAFÉ Chillverse: An influencer meet orchestrated by NESCAFÉ, designed for influencers/creators to bring their creative visions to life with every sip thereby unveiling a new world with every flavor and the power of A.I powered stable diffusion!
Execution
NESCAFÉ revolutionized influencer engagement with Chillverse, a groundbreaking event uniting Gen Z's favorite influencers in TikTok, gaming, fashion, and dance. Fueled by A.I stable diffusion tech, it empowered influencers to visually showcase creativity, offering new dimensions to "Turn Up Their Chill." Musicians explored symphonic realms, gamers delved into cyberpunk worlds, fashionistas journeyed surrealistic realms, and artists immersed in vibrant palettes.
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Posted Oct 4, 2024
NESCAFÉ launched Chillverse, an AI-powered influencer event where creators explored new worlds with each flavor, blending coffee, creativity, and Gen Z culture.
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