Effie Gold Winner 2024

The Challenge

BUILD BRAND EQUITY & ICONICITY with GenZ to drive awareness and consideration for cold coffee consumption in the summers

The Idea

Coffee lovers love to experiment and try new flavours that's why NESCAFÉ launched NESCAFÉ Chillverse: An influencer meet orchestrated by NESCAFÉ, designed for influencers/creators to bring their creative visions to life with every sip thereby unveiling a new world with every flavour and the power of A.I powered stable diffusion!

Execution

NESCAFÉ revolutionised influencer engagement with Chillverse, a groundbreaking event uniting Gen Z's favorite influencers in TikTok, gaming, fashion, and dance. Fueled by A.I stable diffusion tech, it empowered influencers to visually showcase creativity, offering new dimensions to "Turn Up Their Chill." Musicians explored symphonic realms, gamers delved into cyberpunk worlds, fashionistas journeyed surrealistic realms, and artists immersed in vibrant palettes.