Brand Relaunch - NESCAFÉ | Turn Up Your Chill
Zohaib Burki
Won 2 Silver Effies | 2022 - Youth Marketing & RenaissanceThe Context
The Context
Coffee consumption faces a strong barrier during summers in Pakistan, resulting in a decline in the penetration and usership. However, a strong association with Cold Coffee still exists in the summer season.
Objective
GET: GenZ
TO: Try NESCAFÉ Chilled Latte for an on-the-go Café-style experience
BY: Convincing them on the trendy and youthful imagery, convenience and on-the-go consumption
The Campaign
We brought together all the elements that appeal to GenZ to create this launch campaign:
Music, mood, chill vibes and a visually rich experience that made our TG "Turn Up Your Chill" with the most sensorial uplift.
Like this project
Posted Oct 4, 2024
The campaign targets Gen Z to try NESCAFÉ Chilled Latte, promoting trendy vibes, convenience, and a café-style, on-the-go experience with "Turn Up Your Chill".
Likes
0
Views
5
Clients
Nescafe
