Won 2 Silver Effies | 2022 - Youth Marketing & RenaissanceThe Context

The Context

Coffee consumption faces a strong barrier during summers in Pakistan, resulting in a decline in the penetration and usership. However, a strong association with Cold Coffee still exists in the summer season.

Objective

GET: GenZ

TO: Try NESCAFÉ Chilled Latte for an on-the-go Café-style experience

BY: Convincing them on the trendy and youthful imagery, convenience and on-the-go consumption

The Campaign

We brought together all the elements that appeal to GenZ to create this launch campaign:

Music, mood, chill vibes and a visually rich experience that made our TG "Turn Up Your Chill" with the most sensorial uplift.