Coffee consumption faces a strong barrier during summers in Pakistan, resulting in a decline in the penetration and usership. However, a strong association with Cold Coffee still exists in the summer season.
Objective
GET: GenZ
TO: Try NESCAFÉ Chilled Latte for an on-the-go Café-style experience
BY: Convincing them on the trendy and youthful imagery, convenience and on-the-go consumption
The Campaign
We brought together all the elements that appeal to GenZ to create this launch campaign:
Music, mood, chill vibes and a visually rich experience that made our TG "Turn Up Your Chill" with the most sensorial uplift.