NESCAFÉ Myth Busting
Zohaib Burki
Case Film
Project background
Facing a seasonal decline in consumption has been an ongoing struggle for the category. Our research showed that the belief, coffee is not meant for summers spanned generations and that too without any scientific backing.
Creative process
NESCAFÉ turned the age-old problem into a content series where two siblings are fighting over the last NESCAFÉ sachet. Trying to dissuade the other from having the last sachet the brother comes up with all sorts of myths and excuses why her sister shouldn't have coffee in summers only to be responded by a savage clap-back.
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Posted Oct 4, 2024
NESCAFÉ tackled the myth that coffee isn’t for summers with a fun content series featuring siblings playfully debunking myths, sparking a fresh take on coffee.
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