Brand Repositioning - NIDO | Tripple Action Protection
Zohaib Burki
Winner Effie Bronze 2022
The Challenge
NIDO GUF was positioning itself with the functional benefit of providing Gut Protection for toddlers however the brand started to lose out on consideration and trial due to rising competition in the category & loss of relevance in positioning.
The Idea
Introduce a stronger benefit of Triple Action Protection that helps support a child's explorations by providing three unique defenses supporting his freedom to explore.
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Posted Oct 7, 2024
NIDO 1+ launched 'Keep Exploring' with Triple Action Protection, supporting toddlers' defenses and resonating with mothers, boosting brand perception and trial.
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Nestle
