Renew Wellness Clinic

Renew Wellness Clinic is a sanctuary designed to support women navigating perimenopause and menopause with compassion and care. A holistic-first clinic, they specialize in offering inclusive services that honor the diverse experiences of this life stage, focusing on holistic health and emotional well-being. The team of specialists provides personalized guidance in a modern, calming environment that encourages relaxation and renewal. Surrounded by serene design and soothing spaces, every detail of the clinic is crafted to promote comfort and peace of mind. At Renew Wellness Clinic, all women are empowered to embrace the menopause life transition with confidence, dignity, and the support they deserve.

Renew Wellness Clinic was preparing for the launch of their new company and wanted to have a well-defined brand identity established to differentiate from competitors and provide a memorable customer experience to drive customer loyalty and enhance brand recognition.

The project began with the following client challenges:

The two Co Founders had differing opinions on the ideal brand positioning and wanted a strategist to come in and provide expertise to guide creating the brand identity.

Have a brand for Renew Wellness Clinic that feels authentic and genuine, showing what the brand is about to prospective clients. 

Feel confident about their new company as a "legitimate" small business - this was their first time the two Co Founders would be embarking on a self employment endeavor.

I created and executed a structured approach to develop and design a brand identity strategy that addressed Renew Wellness Clinic challenges. 

Conducted industry research to understand the landscape for women’s wellness clinics in Buenos Aires, Argentina.

Completed competitor research to learn the main six competitors for Renew Wellness Clinic.

Defined the brand mission, values, logo, colors, brand positioning, and brand messaging.

Conducted a focus group to get real-time feedback on tagline options, then worked with the Co Founders to finalize the tagline.

Created a brand asset kit with business cards, social media banners, brochures, flyers, and a presentation template.

The Renew Wellness Clinic received a Brand Identity Strategy that aligned with their desires, intent, and speaks to meeting clients where they are. The following outcomes were achieved from the Brand Identity Strategy:

Deep Market Understanding: Clear insights into the women’s wellness landscape in Buenos Aires, ensuring the clinic’s positioning is relevant and competitive.

Competitive Differentiation: Knowledge of the six main competitors allows Renew Wellness Clinic to highlight unique strengths and stand out in the market.

Unified Brand Foundation: A well-defined mission, values, logo, colors, positioning, and messaging create consistency across all touchpoints.

Validated Messaging: A tagline refined through focus group feedback and co-founder collaboration ensures resonance with the target audience.

Professional Brand Assets: A complete kit of business cards, social media banners, brochures, flyers, and presentation templates equips the clinic with polished tools for marketing and outreach.

Stronger Client Connection: A cohesive identity that communicates compassion, inclusivity, and modern wellness builds trust and emotional connection with perimenopausal and menopausal women.

Long-Term Growth Readiness: A strategic brand platform that supports expansion, partnerships, and recognition in the Buenos Aires wellness community.

"Working with Devoreaux, our brand strategist, was one of the best decisions we made in preparing to launch Renew Wellness Clinic. Eight months before opening our doors, we were overwhelmed with ideas but unsure how to bring them together into a cohesive identity. Through thoughtful research, creative collaboration, and genuine care, Devoreaux helped us define our mission, values, and voice in a way that is authentic and inspiring. The brand identity strategy not only gave us a beautiful logo, colors, and messaging, it gave us confidence and clarity as Co Founders. Today, our clients walk into a space that feels exactly as we dreamed: modern, serene, and empowering, and we know that strong foundation is thanks to the brand strategy Devoreaux built for us."

Ines and Lucía, Co Founders

Special Note: To honor Client Confidentiality, some names and/ or details have been redacted.