Brand Strategy for Moroccan Majestic Cultural Tours

Brand Strategy for Moroccan Majestic Cultural Tours

Moroccan Majestic Cultural Tours

Moroccan Majestic Cultural Tours is an owner-operated company dedicated to creating authentic and immersive travel experiences across Morocco. Specializing in guided tours, curated excursions, and history-rich journeys, the company offers travelers a deeper connection to the country’s vibrant culture and traditions. Guests are invited to explore Morocco’s iconic cities, hidden gems, and breathtaking landscapes while engaging with local stories and heritage. With a personal touch from its owner, the company ensures each experience is thoughtfully designed and tailored to travelers seeking meaning beyond sightseeing. Positioned as a trusted cultural gateway, Moroccan Majestic Cultural Tours delivers unforgettable adventures that blend discovery, history, and genuine Moroccan hospitality.

The Moroccan Majestic Cultural Tours wanted to create an elegant and sophisticated brand in preparation of launching their first website. They needed everything from the colors to the images to exude luxury and a warm, friendly presence to future customers.

The project began with the following client challenges:

Without a defined brand, they were using gray and black colors and Times New Roman font that felt stiff, boring, and dry.

They had a desire for how the brand would make people feel and wanted to make sure it was communicated in the brand identity.

I created and executed a structured approach to develop and design a brand strategy that addressed Moroccan Majestic Cultural Tours challenges. 

Conducted in depth interviews with the Moroccan Majestic Cultural Tours leadership team to understand the essence of what makes the brand special.

Completed competitor research to learn the main five competitors for Moroccan Majestic Cultural Tours.

Facilitated a focus group to gather feedback from a set of prospective customers that aligned with the target audience of Moroccan Majestic Cultural Tours.

Defined the unique value proposition for Moroccan Majestic Cultural Tours.

Created a visual brand identity with a logo, colors, brand voice, brand tone, and brand personality.

Within 3 months after delivering the Brand Strategy, Moroccan Majestic Cultural Tours achieved the following results and outcomes from implementing the plan:

A new logo, color palette, and brand asset collection created a recognizable and professional brand presence.

A defined brand voice, tone, and personality ensured consistency across social media, website, and guest interactions.

Leadership insights ensured the brand reflects the true essence of what makes the company unique.

A strong internal alignment around brand values and vision created consistency across all marketing touchpoints.

Clear understanding of the top five competitors highlighted opportunities to stand apart in the market.

Positioning emphasized immersive cultural depth and owner-operated authenticity as key differentiators.

Focus group feedback ensured the brand resonated with the expectations and desires of the target audience.

Messaging and offerings were refined to directly address traveler motivations and pain points.

A compelling promise of immersive, history-rich, and culturally authentic Moroccan experiences became the brand’s core narrative.

The Unique Value Proposition guided marketing campaigns, partnerships, and guest communications.

A polished and distinctive brand identity increased credibility with international travelers and partners.

The brand is positioned as a trusted cultural gateway to Morocco, appealing to discerning travelers seeking authenticity.

Clear storytelling and consistent visuals foster emotional connection with travelers.

Guests are more likely to remember, recommend, and return because of the brand’s distinct personality and promise.

"Working with Devoreaux to develop our brand strategy for Moroccan Majestic Cultural Tours was an incredible experience! From the very first meeting, she took the time to truly understand our vision and the essence of what makes our company unique. The competitor research and customer focus group insights gave us clarity on how to position ourselves in a crowded market. The process of defining our value proposition and building a visual identity felt collaborative and inspiring, resulting in a logo, colors, and brand personality that perfectly reflect our story. Thanks to her guidance, we now have a brand strategy that not only captures our authenticity but also resonates deeply with our target audience."

Klare, CEO & Founder

Special Note: To honor Client Confidentiality, some names and/ or details have been redacted.