LoneScale website transformation

LoneScale needed a website that matched their professional capabilities while working within practical budget constraints. Their existing site wasn't reflecting their brand identity or performing at the level needed to support their business growth.

Rather than a complete overhaul that would strain resources, we developed a strategic phased implementation:

Focus on the highest-impact pages first

Redesign core user journeys

Implement modern framework for better performance

Create foundation for future expansion

Strategic planning: Identified the most crucial pages for immediate transformation

Design: Created new layouts and user flows in Figma

Development: Built using Webflow with the Lumos framework

Animation: Integrated GSAP for smooth, engaging interactions

Integration: Worked alongside LoneScale's illustrator to incorporate visual assets

The build leveraged modern web technologies:

Lumos framework: For improved performance and scalability

Webflow: For robust CMS capabilities and client-friendly management

GSAP animations: For refined micro-interactions that enhance user experience

Figma: For collaborative design and prototyping

The transformed pages deliver:

Improved performance metrics: Faster loading times and smoother interactions

Enhanced brand presentation: A more professional, cohesive visual identity

Scalable foundation: Architecture ready for Phase 2 expansion

Strategic modernisation: Key pages updated while maintaining business continuity

The phased approach provided LoneScale with several advantages:

Ability to modernise within budget constraints

Uninterrupted business operations during transition

Opportunity to test improvements on key pages

Strategic allocation of resources

Phase 2 is scheduled to extend these improvements across the remaining pages, completing the site's transformation. The foundation established in Phase 1 will ensure a smooth continuation with consistent design language and technical implementation.