Sítio de Froufe | Branding

Sítio de Froufe is a cottage located in the middle of forests, mountains, and waterfalls. Offering a serene escape from the hustle and bustle of daily life, it provides guests with a tranquil retreat to reconnect with nature. The essence of Sítio de Froufe lies in its simplicity and authenticity, inviting visitors to immerse themselves in the peaceful surroundings.

The untouched stone wall, a local icon, instantly caught my eye as the ideal symbol for the branding. Its authenticity and deep ties to the community made it the perfect choice to represent the essence of the brand. Thus, an illustrated rendition was born, serving as the centrepiece of the logo.

Drawing inspiration from the cottage's rustic allure and tranquil surroundings, I opted for a green colour palette and handwritten typography, evoking a sense of harmony with nature.