Pasquim da Vila | Branding
Andréa Peixoto
Pasquim da Vila is a nostalgic brand born from the desire to resurrect the charming gossip small journals of the old days, once prevalent in Portugal. Reviving this concept in a modern and approachable manner, the brand presents local stories, fun games, horoscopes, and advertisements from nearby businesses. It's a brand dedicated to fostering the growth of small businesses within the community, adding a touch of nostalgia and vibrancy to local life.
The brand integrates an illustration of the local scenery where the project originated. This illustration blends with a modern yet slightly vintage typography style, accompanied by soft colours reminiscent of kraft paper and dark gray hues.
The overall design seeks to evoke memories of the past while also reading about the present.
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Posted Mar 28, 2024
Bringing back the charm of old Portuguese gossip journals, Pasquim da Vila celebrates local stories and businesses with a modern twist.
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