A2O MAY is the debut girl group project of A2O Entertainment, founded by legendary K-pop producer Lee Soo Man.

For the group’s EP, Paparazzi Arrive, the work focused on shaping both the online and offline rollout in the U.S. — spanning visual content, promotional assets, album-facing materials, and public-facing campaigns.

Beginning with the release party in Los Angeles, the rollout extended across both the West and East Coast — including radio interviews, live performances at Universal Studios and Jingle Ball, collaborations with brands, agencies, and influencers, fan events curated with LINE Friends and Hello82, as well as DOH/OOH campaigns such as Hollywood billboards and Times Square screens.

Alongside these campaigns, the role covered the full lifecycle of content creation across both short- and long-form formats — from ideation and planning to on-site production, editing, and publishing. Building on the group’s core visual identity, the work focused on extending the group’s international fanbase through continuous content that supported fan engagement, album storytelling, and global promotion.

Hyunoh Chang

Ashley Bae, Hera Seo

All rights by : A2O Entertainment USA, Inc.

Year : 2025