Designing & Building Leandeck's Marketing SaaS Website
MD Robin Islam
Designing & Building a Framer SaaS Website for an AI Proposal Platform
Leandeck is an AI tool that helps design and dev agencies turn hours of proposal-writing into minutes. The product is sharp — but a SaaS this feature-rich needs a marketing site that makes all of it feel simple and obvious in a single scroll. That was the brief.
I led the design and build of Leandeck's marketing website in Framer — 11 pages, designed and shipped in 10 days. Here's how we turned a dense, multi-feature product into a clear, confident website.
11 Unique pages
10 days Design + build
Framer Platform
AI SaaS Industry
Scope:
Full marketing website — design + Framer build
My role:
Lead (design + development direction)
Delivered by:
Boomdevs product & Framer tea
The team took a genuinely complex product — proposals, agreements, invoicing, AI editing, all in one — and turned it into a website that finally makes it feel simple. They designed and built our full Framer site in about 10 days, and it looks like the work of a much bigger company. Exactly the launch presence we needed.
— Leandeck
The challenge: a lot of product, one clear story
Leandeck doesn't do one thing — it does proposals, agreements, invoicing, AI editing, cost estimation, and more, all connected in one workflow. That's the product's strength, and the website's biggest risk. Show everything at once and you overwhelm the visitor; show too little and you undersell a genuinely deep tool.
The design problem broke into three parts:
→ Density. A dozen features, three core products, and a full comparison against generic tools — all needing to feel scannable, not exhausting.
→ Trust. A new AI SaaS has to feel credible and established immediately, especially to the skeptical designers and developers it's selling to.
→ Conversion. The whole site exists to move a visitor from "what is this?" to "start free trial" — every section needed a job in that journey.
How I approached it
I anchored the site on the visitor's actual pain — the 6-to-10 hours agencies lose per proposal — and built the narrative around relief from that pain, not a feature dump. Open on the problem, then reveal the product as the answer, one clear step at a time.
A few deliberate design decisions:
→ A problem-first opening. Before any feature, the site names the three pains every agency feels — the time drain, the pricing guesswork, the scope creep. The visitor sees themselves before they see the software.
→ A "4 simple steps" flow that turns a capable but complex tool into something anyone can picture using in minutes — reducing the perceived learning curve, which is a real objection for SaaS.
→ An interactive comparison table (Leandeck vs generic proposal tools) — one of the most persuasive sections on the site, making the "built for designers and developers, not everyone" argument concrete rather than claimed.
→ A layered feature showcase — a scannable grid for browsers up top, deep-dive sections with real UI mockups below for serious evaluators. Fast readers and thorough readers both get served.
→ Audience switching — dedicated framing for freelance designers, agencies, dev teams, and full-service studios, so each visitor feels the product was made for them specifically.
Building it in Framer
The build had to carry a lot — a feature-dense layout, an interactive comparison table, an animated step flow, and a heavy load of product UI imagery — while staying fast and fully responsive.
Framer let us go from design to a live, polished, interactive site in 10 days, with the motion, the comparison table, the CMS-ready resource structure, and the responsive behaviour all built natively. The result behaves like a custom-coded product site but stays fully editable by the Leandeck team after launch.
Where it got hard
The comparison table was the most demanding element to get right. It carries a lot of the site's persuasion — Leandeck vs generic tools, feature by feature — and the challenge was making something inherently dense read as clean and scannable rather than like a spreadsheet, especially on mobile where a wide table wants to fall apart. The other quiet challenge was performance: a feature-rich SaaS site pulls in a lot of high-resolution product mockups, so keeping load times fast without dulling the visuals took deliberate optimization. On a marketing site, speed is part of the first impression.
The outcome
An 11-page marketing site, designed and built in Framer in 10 days, launch-ready:
→ A dense, multi-feature product made to feel simple and scannable
→ A problem-first narrative that leads visitors toward the free trial
→ An interactive comparison table that makes the "built for design & dev" case concrete
→ A fast, responsive, motion-rich site the Leandeck team can edit themselves
The hardest part of designing for a powerful product isn't showing everything it does — it's making all of it feel effortless. That was the whole job here.
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Posted Sep 10, 2026
11-page Framer marketing site for Leandeck, an AI proposal platform for agencies. Feature-dense product made simple, designed & built in 10 days. I led it.
