This visual identity consists of brand's logo, pattern, packaging design, and different branding usages. The logo is a wordmark that tells the brand story effectively together with carefully selected brand colors and typography.

The logo is designed in a way that it is read the same both horizontally and vertically and forms a brand pattern when combined and repeated.

The bright red and beige color with the logo compliments the Korean food and language at the same time

The letter M in BIBIM can be extended and used as a mmm!! expression.

'

'