I rebuilt the architecture of

I rebuilt the architecture of a live AI creative studio, as the sole designer working with the CEO and CTO. One structure now serves everyday storytellers and professional filmmakers without either learning the other's language, and an approved character anchor keeps a character consistent across every scene. Organic discovery grew from 80 to 45,300 impressions after the redesign, a shared outcome with the content and SEO teams. Full case study: https://zobia-khalid-malik-portfolio.framer.website/timelesstales