Bangers

BANGERS©2025 is more than just a streetwear brand —

Bangers is a bold Gen Z streetwear brand built to disrupt and dominate the streetwear scene in India. Born from the hustle, chaos, and creativity of the streets, Bangers blends expressive design with unapologetic attitude. We’re not here to follow trends — we’re here to set them.

Every drop from Bangers is crafted for the misfits, creators, and culture-shapers who wear their mindset on their sleeves. Our oversized fits, punchy graphics, and raw storytelling are designed to reflect the energy of a generation that’s loud, proud, and unfiltered.

This is more than fashion — this is a movement. This is Bangers.

Project Scope: Visual Identity Creative Direction and Designer : Piyush Verma Duration: January 2025 to February 2025

BANGERS©2025 Problem Solved: Building a Bold Identity That Speaks Gen Z

The challenge was to craft a visual identity that truly resonates with Gen Z — a generation defined by its unapologetic self-expression, bold energy, and disruptive style. The existing landscape was cluttered with generic streetwear marks lacking personality or connection.

The Bangers logo was designed as a powerful response to that void — a bold, electric symbol of youth culture. It channels Gen Z’s fearless spirit and desire to stand out, turning their vibe into a visual statement. By injecting a dynamic bolt of energy into the brand’s DNA, we created a mark that isn’t just seen — it’s felt. The result is an iconic, memorable identity that doesn't just follow trends, it sets them.

Color Palette - 

The primary color palette of Bangers features a bold Electric Blue paired with White, capturing the energetic, expressive spirit of Gen Z. Electric Blue was chosen for its vibrant, high-impact feel — it radiates creativity, urgency, and movement, echoing the fast-paced, unapologetic vibe of streetwear culture. White complements it by adding a sense of clarity and modern minimalism, creating a clean and balanced look across branding and apparel.

To support the core palette, I introduced Beige, Muted Green, and Amber as secondary colors. These tones offer a more grounded, aesthetic edge — Beige brings warmth and neutrality, Muted Green adds calmness and a touch of freshness, while Amber injects warmth and a rebellious punch. Together, this palette allows for flexibility across product lines, campaigns, and content — always staying relevant, creative, and distinctly Bangers.

Primary Typeface: Kanit

For the core identity of Bangers, I chose Kanit as the primary typeface. Kanit offers a unique blend of modernism, structure, and flexibility — aligning perfectly with Bangers' bold, youthful, and forward-thinking streetwear ethos.

Kanit's versatility makes it ideal for various brand touchpoints — from logo applications and product tags to promotional posters and web content. Its futuristic tone, without losing approachability, complements the urban, expressive identity of Bangers — where creativity, individuality, and bold expression are celebrated.

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Thank You!                                                                                                      BANGERS©2025

Project Scope: Visual Identity Creative Direction and Designer : Piyush Verma Duration: January 2025 to February 2025