AURELIA
Piyush Verma
ABOUT AURELIA ©2026
Aurelia is a feminine wellness brand created around the idea of softness, comfort, and quiet support. It is designed for moments that ask for care without noise , where ease matters more than explanation.
Inspired by the natural transformation from cocoon to butterfly, Aurelia reflects the way the body moves through change with its own rhythm. The brand embraces gentleness, emotional balance, and thoughtful design, offering care that feels calm, reassuring, and deeply personal.
Every detail of Aurelia — from its visual language to its packaging , is intentionally minimal and warm, created to feel safe, breathable, and human. It avoids clinical harshness and instead focuses on comfort, trust, and everyday ease.
Aurelia is not about fixing the body, but about supporting it ,softly, honestly, and with care.
LOGO CONCEPT
The Aurelia logo is built around a delicate butterfly mark, symbolising transformation, softness, and quiet strength. Inspired by Japanese stencil art and ink-based illustration, the form is intentionally minimal and organic, allowing natural imperfections to bring warmth and authenticity to the identity.
The restrained silhouette and hand-crafted feel create a timeless mark that feels calm yet expressive, designed to sit effortlessly across packaging, print, and digital touchpoints while maintaining a sense of elegance and subtle movement.
PACKAGING
Aurelia’s packaging is designed to feel calm, soft, and reassuring. Inspired by the idea of a cocoon, it focuses on gentle shapes, muted colors, and a quiet sense of comfort. Nothing is loud or sharp , every detail is meant to feel safe in the hand and easy on the eye.
The materials and finishes are kept matte and minimal, allowing the packaging to feel warm and breathable. More than just holding the product, the packaging is meant to set the tone , offering a sense of ease even before the product is opened.
Thank You! AURELIA ©2026
Project Scope: Brand Identity and Packaging
Creative Direction and Designer : Piyush Verma
Duration: Dec 2025 to Jan 2026
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Posted Sep 5, 2026
Aurelia is a feminine wellness brand imagined around comfort, softness, and emotional ease. The project focuses on building a thoughtful brand identity that feels calm, supportive, and quietly confident. The work includes branding, logo design, and packaging design, all inspired by the idea of gentle transformation, from cocoon to butterfly. Every visual choice is made to feel warm, minimal, and human, avoiding anything loud or clinical. Aurelia is designed to feel like care you can trust , simple, intentional, and deeply comforting.
