Heineken 150YRS anniversary campaign
Béla Bakó
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Posted Nov 27, 2024
As part of Heineken's 150 years anniversary, we created an AR treasure hunt game, and a custom content management system.
Heinequest is an AR treasure hunt game with instant prizes and virtual tokens scattered throughout physical locations. The game encourages users to go out, have fun, create teams and have a beer afterwards with friends. It has a custom content management system that allows managers to set up bonus locations, prizes, copyright.
The CMS features a clear and logical information architecture that organizes content in a way that make sense to the target users.
Check out the case study:
The game
Content management system: Set up locations
Content management system: Set up campaign
