Empower Young Women: Athena's Financial Literacy Campaign

"Athena" is a brand and campaign I created to connect university women with financial literacy resources. Here is an example of a social media advertisement, targeted towards women aged 19 to 24. To make the images appear cohesive, I overlaid a square of the brand color and lowered the opacity. I tried to include a range of different types of women, and show them working both independently or collaboratively. The post concludes with a simple call to action.