"Minimalist aesthetics and tactile elegance translated into a premium brand identity."
I designed this minimalist visual identity and corporate business card for the exclusive salon concept, La Fleur Beauty B.V. in Amsterdam. In the high-end beauty and luxury lifestyle sector, a first impression is everything; the design must immediately breathe tranquility, premium luxury, and pure class.
My strategic design approach for this project:
Typographic Contrast: A flawless balance between an elegant, fluidly handwritten custom signature logo on the front, and a clean, minimalist information architecture on the back.
Physical-to-Digital Connection: Strategic integration of a clean, centered QR-code system, effortlessly guiding clients in the physical studio directly to the digital online booking platform.
Spatial Balance & White Space: Maximizing negative space to create a sense of breathing room, high-end luxury, and sophistication tailored perfectly to the upscale Amsterdam retail market.
Elevating Your Brand
Are you looking for a designer who can transform your wellness studio, fashion brand, or lifestyle business into a premium brand with an international presence? I would love to help you design a visual identity that leaves a lasting impression. Let's create something timeless.
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Posted Jul 2, 2026
Corporate Business Card Design
"Minimalist aesthetics and tactile elegance translated into a premium brand identity."
I designed this minimalist visual ident...