Growth Marketing for Funeral Brand

Role: Growth Marketing & Operations Lead Duration: Aug 2024 – Present

Working closely within a growing family business, I lead both marketing and operational improvements to modernize and scale Funerales Jerusalén. My role goes beyond execution. I focus on building the systems, structure, and strategy needed to drive consistent revenue, improve efficiency, and position the brand as a trusted service provider.

Developed and executed a content strategy centered on short-form video, now the main driver of engagement and reach

Created emotionally resonant content aligned with the brand’s voice and audience

Built a consistent online presence across Instagram and Facebook

Directed and created product and service photography

Elevated the visual identity to feel more modern and trustworthy

Ensured consistency across all marketing channels

Managed campaigns end to end across Google Ads and Meta

Oversaw budget allocation, targeting, creative testing, and optimization

Focused on lead generation, conversion, and cost efficiency

Continuously analyzed data to refine and scale performance

Led a full website redesign to improve user experience and service clarity

Simplified navigation and improved conversion flow

Aligned messaging across pages

Implemented Google Analytics and tracking systems

Built reporting processes to monitor performance across channels

Used data insights to guide decisions and optimize results

Streamlined internal workflows and improved reporting processes

Reduced operational errors and improved team coordination

Helped structure service delivery, pricing, and internal systems

Brought more clarity and efficiency to a business in development

Transformed the brand into a more modern and structured business

Improved lead generation and overall marketing performance

Built a foundation for scalable growth through systems, data, and strategy