Industry and competitor Analysis

Helping food and beverage start-ups establish a product and brand.

Have successfully brought 2 products to retail, 4 are close to launch and 2 are currently in development.

I specialize in guiding individuals and businesses in the food and beverage sector to develop their ideas into successful commercial products. Using insights from behavioral science, I analyze consumer behavior and decision-making to inform our strategies. My approach involves thorough market and competitor research, providing actionable reports including SWOT analyses and market maps. I also facilitate product ideation workshops, stay updated on industry trends and regulations, and assess ingredient suitability and emerging behavioral trends from academic literature.

100% Italian grain pasta

Cooking Sauces and Pasta sauces

Boxed baking kits

Meal replacement protein drinks and protein bars

Salt alternatives

Savoury food toppings

Probiotic and Prebiotic drinks

Fodmap diet

Savoury Snack Bars

Non- alcoholic drinks market

Coffee alternatives

Cheeky food

Sweet life

Greens Home Baking

Go! Pesto

Root 58 Pasta

Suolo