Helping food and beverage start-ups establish a product and brand.
Have successfully brought 2 products to retail, 4 are close to launch and 2 are currently in development.
I specialize in guiding individuals and businesses in the food and beverage sector to develop their ideas into successful commercial products. Using insights from behavioral science, I analyze consumer behavior and decision-making to inform our strategies. My approach involves thorough market and competitor research, providing actionable reports including SWOT analyses and market maps. I also facilitate product ideation workshops, stay updated on industry trends and regulations, and assess ingredient suitability and emerging behavioral trends from academic literature.
Recent research:
100% Italian grain pasta
Cooking Sauces and Pasta sauces
Boxed baking kits
Meal replacement protein drinks and protein bars
Salt alternatives
Savoury food toppings
Probiotic and Prebiotic drinks
Fodmap diet
Savoury Snack Bars
Non- alcoholic drinks market
Coffee alternatives
Clients
Cheeky food
Sweet life
Greens Home Baking
Go! Pesto
Root 58 Pasta
Suolo
