Improving website design
Leveraged facial recognition psychology to tailor Yakkr’s marketing and website content, enhancing engagement and community building for streamers and gamers
User Researcher
UX Designer
Digital Marketing Specialist
Industry and competitor Analysis
Conducted research for food/beverage start-ups; brought 2 products to retail, 4 near launch, 2 in development
Market Researcher
Applying Behavioural Science to an InsurTech
At Ecliptic.Tech, I boosted page views by 160% and session duration by 11% through behavioral science-driven UX/UI improvements and data-driven campaigns.
Brand Strategist
Market Researcher