Marketing Strategist with Behavioral Insights

Improving website design
Improving website design

Leveraged facial recognition psychology to tailor Yakkr’s marketing and website content, enhancing engagement and community building for streamers and gamers

User Researcher
UX Designer
Digital Marketing Specialist

Industry and competitor Analysis
Industry and competitor Analysis

Conducted research for food/beverage start-ups; brought 2 products to retail, 4 near launch, 2 in development

Market Researcher

Applying Behavioural Science to an InsurTech
Applying Behavioural Science to an InsurTech

At Ecliptic.Tech, I boosted page views by 160% and session duration by 11% through behavioral science-driven UX/UI improvements and data-driven campaigns.

Brand Strategist
Market Researcher