GROOP Labs Brand Identity Design
Oluwadamilola Oluwdamilare
GROOP Labs: Group Planning App Brand Identity
Client: GROOP Labs
Role: Brand Designer
Tools: Figma
Project Type: Logo Design
Client Overview
GROOP Labs is a social planning app designed to help friends coordinate schedules, make plans, and organize group activities effortlessly.
Project Objective
The goal was to design a logo that represents connection, collaboration, and simplicity, while remaining modern and scalable for a mobile-first product.
Design Deliverables
Primary logo design
App icon variation
Simplified mark for small screens
Monochrome and adaptive versions
Design Approach
The logo was crafted to visually communicate togetherness and coordination through balanced forms and friendly typography, making it instantly recognizable in social contexts.
Outcome
The final identity gives GROOP Labs a clean, approachable presence that fits naturally into a social planning experience while reinforcing ease of use.
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Posted Jan 7, 2026
A modern logo for a group planning app, designed to symbolize connection, collaboration, and effortless coordination among friends.
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