Flower Lounge - [NYC, NY, USA]

835 Broadway, New York, NY 10003

Creative Direction

Art Direction

Content & Copy

Project Management

Content Expertise

Our project began with an in-depth analysis of the evolving trends in the cannabis and retail customer experience sectors. This involved monitoring the latest developments in cannabis legalization, changing consumer preferences, and innovative approaches to education within the industry. This research served as the foundation upon which we built "The Flower Lounge."

Client Collaboration and Data Collection:

During our client visits and meetings, we prioritized active engagement to understand their specific needs and preferences. We collected valuable insights regarding their target audience, brand identity, and desired outcomes for the project. This collaborative approach ensured that every aspect of "The Flower Lounge" was tailored to meet the client's unique vision and goals.

Data-Driven Decision Making:

The information gathered during these interactions served as a guiding light throughout the project's lifecycle. It informed our choices in content development, thematic direction, and even the placement of interactive installations within the lounge. By utilizing data-driven decision making, we were able to craft an experience that resonated with both the client and their customer base.

Trend Forecasting & Adaptability to Emerging Trends:

Furthermore, my experience in the industry allowed our team to remain adaptable and responsive to emerging trends. We recognized the significance of staying updated on the latest cannabis research, market shifts, and consumer insights. This adaptability enabled us to incorporate the most current and relevant information into "The Flower Lounge," ensuring that it remained a trend-forward educational space balancing respects to both worlds of "grey" to legal markets.

In conclusion, our project benefited immensely from the synergy of creative direction, client collaboration, and industry education trend forecasting. By leveraging the information collected during client interactions and staying attuned to emerging trends, "The Flower Lounge" not only met its initial objectives but also positioned itself as a dynamic and evolving hub for cannabis education in the constantly changing industry landscape.

Creative Director:

Content Expert:

Strategic Planner:

Client Liaison:

Data Analyst:

Compliance Specialist:

Project Manager:

Trend Analyst:

These roles collectively played a crucial part in bringing "The Flower Lounge" to life, showcasing the diverse skill set and expertise of the consultant in delivering a holistic and impactful cannabis retail customer experience.