Brand Awareness Campaign for "Local Brew Coffee Shop"

1. Project Overview : Objective: Increase brand awareness and customer engagement for Local Brew Coffee Shop through strategic social media marketing. Target Audience: Coffee lovers, local residents, students, and young professionals aged 18-35. 2. Goals Increase social media followers by 30% in three months. - Boost engagement rates (likes, shares, comments) by 50%. - Drive foot traffic to the shop by offering social media-exclusive promotions. 3. Research & Analysis Market Research: Analyze the local coffee market, identify competitors, and determine target audience preferences. SWOT Analysis: Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Content Audit: Review existing social media profiles to assess performance and identify gaps. 4. Social Media Platforms - Facebook: For community engagement and event promotion. Instagram: Focus on visual content, such as coffee photos, behind-the-scenes, and user-generated content. Twitter: For real-time updates and customer interaction. TikTok: Create fun and engaging video content to reach a younger audience. 5. Content Strategy - Content Calendar: Develop a 3-month content calendar with weekly themes (e.g., "Mugshot Mondays," "Brew-tiful Saturdays").

Types of Content: - Photos: High-quality images of coffee, pastries, and the shop's ambiance. - Videos: Short clips of coffee-making processes, staff introductions, and customer testimonials. Stories: Daily updates, polls, and behind-the-scenes glimpses. - User-Generated Content: Encourage customers to share their experiences with a specific hashtag. 6. Engagement Tactics - Contests & Giveaways: Host a "Best Coffee Photo" contest where users post photos to win free coffee for a month. Collaborations: Partner with local influencers or food bloggers for shout-outs and reviews. Promotions: Offer exclusive discounts to followers (e.g., "Follow us for 10% off your next order"). 7. Analytics & Monitoring - Tools: Use Hootsuite or Sprout Social for scheduling posts and monitoring engagement. KPIs: Track key performance indicators such as: - Follower growth - Engagement rate (likes, comments, shares) - Reach and impressions - Website traffic from social media. 8. Budget - Ad Spend: Allocate a budget for paid promotions on Facebook and Instagram. Content Creation: Budget for photography, graphic design tools (like Canva), and potential influencer collaborations. 9. Timeline - Week 1: Conduct research and finalize the content calendar. Weeks 2-4: Begin posting content, engage with followers, and run initial contests. Weeks 5-8: Monitor progress, adjust strategies, and implement paid promotions. Weeks 9-12: Analyze results, gather feedback, and refine future campaigns. 10. Reporting & Analysis - Monthly Reports: Create monthly reports to evaluate progress against goals, including data on engagement, follower growth, and overall reach. Final Report: At the end of the campaign, compile a comprehensive report with insights, successes, and areas for improvement. Present findings to stakeholders.