A New Error - Branding

A New Error is a production and creativity company founded by two seasoned entrepreneurs rooted in the music and sports industries

The company is named after Moderat's popular song "A New Error". A beautiful minimal techno song reflecting on fresh beginnings, changes, and mistakes.

To create the Brand Identity of a New Error we combined a universal symbol of an error (a scratch mark) with a very minimal and elegant font called Moderat (wich is also the name of the band who created the song).

To work with a name concept inspired by one of my favourite bands and to find a font for this project with that exact name was truly inspiring and it made the concept completely round up, I think.