Sibarita Gourmet | Branding

We've created a branding kit that combines a vintage palette of colours, an elegant logo created with Didone and a handmade illustration character that brings a bit of a playful character.

The branding system is quite extensive including several applications for digital and print environments, tone and voice and design strategy, among other topics.

We created a group of stacked food cans mascots. This little fellas appeared in specific moments of the brand system to keep the brand light and funny, like the t-shirt, the business cards or the stickers.

We wanted to create a very consistent experience and keep the Sibarita guys to make a lot of different type of content at the same time. To do so it was key to keep the colour limited and distinctive.

The Branding Kit includes along with the 70 pages manual, a set of folders with ready-to-print files and a ton of photographies and shareable content. Also it's interesting to mention we thought about making a low cost production (monochrome prints, stickers…) allowing them to start to work on the campaigns in the very early days of Sibarita.