Thy.self Brand Identity.

thy.self is a London-based disruptive brand with a mission to make wellness inclusive & accessible by challenging the lack of diversity within the wellness industry. thy.self believes in wellness for all. 

The objective was to craft a distinctive brand identity that conveyed a sense of calm and inclusivity. The design featured an earthy palette enriched with vibrant tones, representing the diversity of the brand's audience across all touchpoints.