Unbagged Plant Branding for a small

Unbagged Plant Branding for a small family run vegan food grab ’n’ go business. I loved the name Unbagged Plant, and I wanted an equally playful logo to accompany it. It’s a simple concept — the little radish character, inspired by the old ‘rubber hose’ cartoon style is unbagged and on the run, reinforcing the grab-and-go element of the business. I chose a radish because I wanted a leafy vegetable so the audience immediately makes the connection to fresh, healthy vegan food. The long leaves swept back really help convey that the character is in motion.