NestEgg is a gamified platform designed to foster community engagement while rewarding users with real-life benefits. As the Lead Product Designer, I was responsible for the end-to-end design process, including game ideation, branding, user experience, and in-app monetization strategies. The goal was to create a platform that motivates users to participate daily, leverage social connections, and drive revenue through brand partnerships.

User Engagement: Increase daily active users (DAU) and encourage consistent participation.

Community Building: Foster a sense of shared purpose and achievement through gamified mechanics.

Revenue Generation: Monetize through sponsorships, partnerships, and optional in-app purchases.

Position: Lead Product Designer

Ideation: Conceived the core gamification mechanics, including streaks, lifelines, quests, and leaderboard systems.

Theme & Branding: Developed the visual identity, including logo, color palette, typography, and mascot design.

UX/UI Design: Designed intuitive interfaces for onboarding, daily engagement, and social sharing.

Game Mechanics: Balanced the economy of “Bread” points to ensure a fair and engaging rewards system.

Shops and Monetization: Designed the in-app store for purchasing lifelines, vacation days, and token bundles.

Prototyping: Built interactive prototypes for usability testing and stakeholder presentations.

Challenge: Ensuring users consistently log in and participate without feeling overwhelmed.

Challenge: Expanding the user base through organic referrals.

Challenge: Generating revenue without compromising the user experience.

Daily Streaks: Users earn bonus rewards for consecutive daily logins.

Lifelines: Allow users to miss a day without losing their streak.

Vacation Days: Preemptively secure days off without penalty.

Leaderboards: Promote friendly competition and highlight top contributors.

Quests and Challenges: Provide engaging activities to earn extra points.

Referral incentives with multi-tier rewards.

Community leaderboards to encourage engagement.

Meme-based avatars for personalization and fun.

Token bundles for users who want to boost their Bread count.

Exclusive seasonal items and XP boosters.

Rewarded ads integrated seamlessly into the user journey.

Logo: Designed to evoke a sense of playfulness and trust, aligning with the platform’s ethos.

Mascot: A cheerful and meme-worthy character to create a personal connection with users.

Engagement Animations: Confetti effects and celebratory visuals to reward user actions.

Clear Hierarchies: Strategic use of color and typography to guide users through tasks.

Gamified Aesthetics: Badge systems, leaderboards, and interactive progress bars integrated seamlessly into the interface.

Increased DAU: Daily Active Users grew by 75% in the first three months.

High Retention Rates: 60% of users maintained streaks for over a week.

Revenue Growth: Generated sustainable income through brand partnerships and in-app purchases.

User Growth: Achieved a referral-driven user growth rate of 150% in six months.

Balancing Engagement with Flexibility: Providing tools like lifelines and vacation days significantly reduced user churn.

Gamification Works: Fun, achievable rewards and social competition can dramatically boost engagement.

Transparent Monetization: Clear communication about how rewards are earned builds trust and loyalty.

As the Lead Product Designer for NestEgg, I successfully combined gamification, branding, and UX principles to create a platform that engages users while generating revenue. This project highlights my ability to handle end-to-end product design, from ideation to execution, while delivering measurable results.