Background:

My client, a lawyer, approached me with the goal of enhancing her LinkedIn profile and increasing her visibility on the platform. She was looking to position herself as an authority in her industry and generate leads for her business.

Timeline: 30 days

Budget: $600.

Approach:

I began by conducting a thorough analysis of her LinkedIn profile. This is where I identified areas for improvement and developed a content strategy to help her achieve her goals.

Our strategy included the following:

Content Creation:

I created a content calendar, which included 20 long-format storytelling + informative posts per month. Developed a mix of informative and engaging content, including industry news, best practices, and personal insights. Our goal was to showcase her expertise in her field while also humanizing her brand.

Results:

Over the course of 30 days, we saw significant growth and engagement on Jane's LinkedIn profile.

Here are the key results:

>LinkedIn followers increased by 20%

>Post engagement increased by 25%

>Received 5 inbound leads for her business

>She got hired by two high-end commercial clients

Attaching some other insights into other Personal Branding Client Projects on LinkedIn: