Inspiration & Storytelling Concept For the Forma Craft Furniture Studio project, I began with a thorough study of the brand and its values to create a concept that would reflect the uniqueness of their style. My inspiration for this project came from the elegant yet simple forms of furniture that highlight craftsmanship and attention to detail. The concept was developed to harmoniously combine modern design with functionality, emphasizing the aesthetics and innovation of the products.

Mastering Art Direction At the art direction stage, a balance between elegance and functionality was created. The choice of font, which combines modern style with classic sophistication, helped emphasize the brand's individuality while maintaining excellent readability for various texts, such as product descriptions and information about the manufacturing process. Additionally, a four-column grid and a palette consisting only of shades of black and white were developed, which allowed focusing attention on the visual content and products of the studio, creating a harmonious and refined visual effect.

Final Touches & UI Design At the UI design stage, the focus was on simplicity and ease of interaction. A minimalist approach to icons and buttons, as well as the creation of clean, simple shapes, helped maintain the focus on the studio's products, giving the website a visual lightness. As a result, a modern, user-friendly website was created, perfectly suited for a brand that values detail and elegance in every aspect.