Brand identity and typographic signature by Faisal Shahzad NaeemBrand identity and typographic signature by Faisal Shahzad Naeem

Brand identity and typographic signature

Portfolio project
Faisal Shahzad Naeem
Brand identity and typographic signature for Nocturne Sauvage: an elegant serif wordmark, a Japanese kanji seal, a four-colour midnight palette, and silver-foil stationery for a luxury niche perfume house. The identity pairs refined serif lettering with the kanji 夜想曲 ("nocturne"), uniting Kyoto and Zurich influences into one quiet, premium brand voice. Created as a portfolio concept for perfume houses, niche fragrance startups, and premium beauty brands.
THE CONCEPT A luxury fragrance house needs a signature that feels timeless on a bottle, a box, and a business card. Nocturne Sauvage uses a spaced, high-contrast serif wordmark for classic elegance, and a vertical kanji seal as a small, memorable mark of Japanese craft. Together they express the brand's wabi-sabi and brutalist direction: calm, restrained and deeply atmospheric.
THE COLOURS OF MIDNIGHT
Obsidian Charcoal #141416: the deep base of the brand
Smoked Silver #8C92AC: the soft metallic tone used for typography and foil
Raw Basalt #332F2C: a warm, earthy dark that echoes the stone stopper
Moonlit Mist #F8F8FA: a clean off-white for contrast and breathing space
BRAND ASSETS
Serif wordmark with a clear typographic hierarchy
Kanji seal in a framed vertical lockup
Colour palette with named swatches and HEX codes
Embossed card and silver-foil stationery mockups on a raw stone surface
WHAT THIS DESIGN DELIVERS
Luxury brand identity and logo direction
Typography and colour system for a niche fragrance brand
Premium stationery and print finish concepts (embossing, silver foil)
A consistent look across packaging, advertising, e-commerce and social media
WHO THIS IS FOR Perfume houses, niche fragrance startups, cosmetics and luxury brands that need a distinctive, high-end brand identity with a strong typographic signature.
Note: This is a conceptual project created for portfolio purposes, not a commissioned client project.
Looking for luxury brand identity or logo design for your fragrance or beauty brand? Send me a message on Contra and let's talk.

0 likes · 0 views · Oct 23, 2026

Brand identity and typographic signature for Nocturne Sauvage: an elegant serif wordmark, a Japanese kanji seal, a four-colour midnight palette, and silver-f...

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