📓 Special Projects, Newsletter Publishing, Writing

A magazine is a product driven by advertising, so every role at a magazine is to further either print subscriptions or views to its sister digital content online. I was hired to lead NYLON’s digital events newsletter, and left as their Special Projects Manager and regular content contributor. Figuring out how to take NYLON’s print content and translate it to the digital medium was my team’s main goal. In digital editorial meetings, we would take the print team’s plan for that issue and figure out how to add on content exclusives that could only be viewed online, or how to drive print subscribers to our website in innovative ways. Understanding NYLON’s target audience was key to understanding the types of events these readers would want to attend. I let this be the primary driver for the NYLON digital newsletter content. Leading special projects at NYLON required a close relationship with sales, marketing, editorial, advertising, and publishing teams internally. As a regular contributor to NYLON’s digital editorial calendar, each editor was tasked with choosing a product from the NYLON shop weekly, and writing a feature about the product online. My portfolio includes dozens of copy-driven product features to drive traffic to the shop.

*Please message me for the link to my full writing portfolio.