Google Ads Growth Program for Borderless AI

The Google Ads growth program played a major role in Borderless AI’s jump from $15K → $110K MRR within 12 months. The campaigns generated a consistent 5–6x ROAS and established Google Ads as a scalable acquisition channel. Key results included a 75% increase in demo conversions, 40% improvement in lead-to-opportunity rates, and 25% lower cost per conversion due to continuous ad optimization and CRO-driven landing pages. The campaign also accelerated brand visibility in core markets (US, UK, Canada) and became the foundation for a multi-channel growth engine later integrated with LinkedIn and lifecycle marketing.