As the Social Media Manager and Content Creator for the Ministry of Trade, I was asked to refresh their social media strategy with a focus on Instagram.

The client requested enhanced content that focused on carousels, educational content, and trending shareable content that showcased the product offerings and what sets them apart.

➡️ Content Revitalization: Implementing a full feed refresh to create a cohesive and aesthetic Instagram presence.

➡️ Educational Content: Creating informative posts and carousels that explain regulations and make it easy for the public to request business permits.

➡️ Trend Engagement: Leveraging current social media trends to produce trending, shareable content that showcases products in a relevant and engaging way.

✔️Creating a visually appealing grid that reflects the government’s effectiveness in terms of ease of obtaining permits and the information required to apply for business permits.

✔️Created and scheduled educational and engaging Reels that aligned with current trends and audience interests.

✔️Produced high-quality images and graphics that showcased products while providing value through educational insights.

The refreshed feed and new content direction provided a solid foundation for growing its online presence. The emphasis on educational content and engaging carousels helped increase shareability and audience retention on Instagram.

This project highlighted the importance of adaptability and responsiveness to people’s ability to understand existing rules. By refreshing its social media feed and focusing on educational and trending content, it was positioned to further engage its target audience and reinforce its identity as a rule maker in making it easier for people to do business in