Say You Made It – Kitchen is a home catering service, serving only on weekends with a curated and hand-picked menu. It focuses on serving unique recipes that have been in the family and that have also recently been developed in-house. The idea was to bring their much-loved dishes—steeped in nostalgia, generosity, and deliciousness—to their customers and, since it is basically home-cooking, anyone could literally just say they made it.

I was approached to help with the branding and to develop a design system that could be work well for both print and digital platforms. The result was this vibrant and fun typographic identity complemented by cute and colorful iconography. The social media communication also made use of bold type paired with illustrative and photographic visuals, serving as ads or showcasing dishes.