Aether: A Minimalist Website Concept for Interior Designers

Aether is a website concept created for interior designers who value calm, restraint, and spatial clarity over visual excess.

This project explored how an interior practice can present its work online without overpowering it — allowing light, texture, and composition to remain the focal point. Aether was designed as a digital counterpart to well-considered interiors: minimal, intentional, and quietly confident.

The work covered visual direction, layout exploration, and Framer-based implementation.

Interior designers often face a contradiction online:

Their physical spaces are calm and refined

Their websites feel busy, trendy, or overstated

Visual work competes with design elements instead of leading

Many websites try to “sell” interiors through decoration. Aether takes a different position — trust the work enough to step back.

Aether was created to explore a simple question:

What happens when the website behaves like a well-designed space?

The intent was to:

Reduce visual noise

Let imagery define mood

Use typography as structure, not ornament

Maintain composure across different projects

This was not about creating a flexible system, but about testing a design attitude.

The design language is deliberately restrained:

Neutral tones to avoid competing with imagery

Soft typographic hierarchy to guide reading without dominance

Generous spacing to create rhythm and pause

Typography is calm and unobtrusive. Layouts are balanced rather than expressive. Nothing pulls focus unnecessarily.

The goal was not to impress, but to feel resolved.

Aether experiments with image-led layouts that prioritize:

Stillness over motion

Balance over variation

Consistency over customization

Projects are presented as composed scenes rather than scrolling galleries. Each page is meant to be experienced slowly.

Aether was implemented in Framer to test:

Responsive behavior of minimal layouts

Image handling across screen sizes

The limits of restraint in a flexible builder

Framer was used as a practical medium, not a stylistic driver.

Aether results in a website experience that feels:

Quiet and atmospheric

Controlled rather than expressive

Intentionally understated

It speaks to interior designers who believe that good work doesn’t need explanation — only space.

Aether represents an early design conviction:

Design should not compete with interiors. It should support them — and then disappear.

That belief continues to inform later, more structured systems.