AIU Cafe - Brand Identity & IP Character

AIU Cafe is a space for those who want to break free from the ordinary. With the vision of creating a space for the courage of expression and creativity, AIU believes that every individual has their own unique color that complements each other. When everyone dares to be themselves, AIU believes the world will become a more meaningful place.

In designing the Brand Identity and IP for AIU Cafe, I tried to represent AIU's values of Being Authentic and Freedom. I also aligned the concept with the perspective of the target market who are passionate individuals who embrace their uniqueness and are ready to make their mark on the world.