Som is a therapeutic studio that offers both somatic therapy's physical and mental benefits. The concept behind this identity is a simple. The “O” in Som becomes a flexible graphic device, representing the evolving journey of both oneself and Som. Three circles are used as a visual representation of the brand’s three pillars of growth; surrender, discipline, and flow. Although individual elements, they work in cohesion to achieve a greater, more complete status — akin to the human condition. This is the basis of the Som identity — an ethos balanced through the identity of thin line work juxtaposed by bold color blocks and softened photography.