Samsung partnered with Depop to celebrate World Environment day. Chosen sellers and creators could face off to up-cycle their thrifted pieces. Fans tuned in and were given the opportunity to vote on Twitter for who they liked best. Samsung promoted their certified refurbished devices, and encouraged the audience
to participate in their device recycling program.

The visual language targets GenZ and their love for Y2K. Cyber-inspired artwork, maximalist imagery, and a color palette rooted in Samsung’s brand, the design language positions Samsung as a brand that tracks with today’s culture. Not just with a visual treatment, but also with a sustainable agenda.