Soundcloud 2024 Listener Stats Reel Design

Soundcloud’s 2024 Listener Stats Reel transforms audience insights into a striking visual story. Designed with inspiration from brutalism, the reel embodies the platform’s core values of authenticity, individuality, and unfiltered expression. As a creative studio, we had the pleasure of collaborating with Soundcloud's visionary team to bring this vision to life, crafting a design that resonates with their bold and uncompromising identity.

We wanted each story to be unique while also retaining the main brand direction and a few key common motifs. Each intro card shares the same style and design while each individual story has a different personality.

With an art direction inspired by a mix between brutalism, modernism and urban art we wanted to leverage a different brand color for each story together with specific typographic rules and layouts.

Creating the experience required a mix of tools from Photoshop for manipulating textures and effects, to Illustrator for specific key illustrations as well as After Effects for rendering initial test concepts. After everything was complete we worked closely with the Soundcloud development team to recreate the animations in a tool that would simplify development and complex data integration into each story. Our choice was Rive due to the native app ability to support dynamic text runs and image replacements, which was a key factor.