LSDx - Brand Identity & UI Design

LSDx engaged Vivid Motion as their design partner, seeking to craft a brand identity deeply influenced by neo-psychedelia and dream pop art.

The objective was clear: to craft a striking visual identity in harmony with their vision, alongside a memorable marketing website and a user-friendly interface for their web application.

One of the biggest initial challenges in tackling the UI for the marketing website was blending the style we’ve landed on with a layout that maintains usability while still presenting the information in an easily digestible way.

The final version of our Crypto Web3 design project  – a web3 landing page with a unique dream-pop style.

Creating the visual look for the style was challenging and required a lot of explorations and iterations on the composition and color distribution along with additional effects that can be leveraged into a cohesive design style that can be reused across multiple mediums.

When tackling the UI&UX for the web app, we wanted to respect all best practices in terms of accessibility and focus on a sleek and minimal UI that reflects the brand tones while maximizing usability.