Bloom & Petal Prides itself in being a premium floral brand. From tailor-made bouquets to meticulously designed even pieces, Bloom & Petal presents a handpicked collection of premium blooms, guaranteeing each creation embodies elegance and joy.

Bloom and Petal faced challenges with inconsistency in their branding and messaging, resulting in a fragmented brand image, thus making it difficult for their customers to understand their brand identity and set them apart from their competitors.

I helped Bloom & Petals overcome their branding challenge by developing a comprehensive brand strategy. Working closely with their team, I clarifies their core values and defines their target audience. Then, I crafted a cohesive visual identity and messaging framework that accurately represents their brand essence.